About The Prime Group

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 At Prime Group, we have been on a mission to redefine the insurance landscape. Our vision is to be the trusted partner of choice for individuals and businesses seeking comprehensive insurance solutions. We are dedicated to empowering our clients to protect their financial well-being, reduce risk, and navigate life's uncertainties with confidence.  Our focus has been to strengthen strategic partnerships and expanding our network of agents and brokers. We have also implemented cutting-edge technology to enhance customer experiences and streamline operations within. 

At Prime Insurance Group, Our team of experienced agents is dedicated to providing personalized service and finding the best solutions for our clients. We believe that honesty, integrity, and transparency are essential in everything we do. We strive to build long-lasting relationships with our clients based on trust and mutual respect.

Craig and Heather Urich lead Prime Group and all of their agents with compassion to reach individual goals and successful career longevity.    

 Prime Insurance Group has been providing individuals and families with exceptional insurance services partnered with EFES, Equita Final Expense for several years. Equita has been serving clients since 1986 and we proudly share their values and state of the art systems with our clients and agents.  We are truly dedicated to safeguarding our clients futures and remaining a leader in our industry and will remain powered by Equita's premier reputation. 

With our unwavering integrity and our commitment to excellence we know that we are the partner that both new and seasoned insurance specialists have been seeking. We are the place to call home for training, for income, for a family environment and peace of mind not only for our clients but for our agents. We have top notch tools and training to get you to the top comfortably with coaching and mentorship that no-one else is offering. Our training, along with a few professional tips and tricks will make you better and more confident so that everyone succeeds.  

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